In the store system you can add multiple order statuses. Therefore, you can add new or edit existing statuses. Those statuses can be found in System >> Localisation >> Order statuses section.
For each status you can edit its colour, so it would be easier to perceive and orient between orders.
Additionally, you can indicate informative text for each order status. By changing it to the incoming order and notifying the customer about the status change, the customer will receive the relevant information by e-mail. SMS informative text can also be displayed here.
Tutorial on how to edit the informative text: here.