SEO (Search Engine Optimization) is a process used to improve visibility of the website in search results on the internet, for example, “Google”.
Create content that is useful, informative and qualitative to your audience. Focus on content that solves the problems of your audience or provides valuable information.
More about SEO here.
To reach the widest possible audience, it is mandatory to improve not only SEO, but also the URL.
It cannot be the same for products, categories, manufacturers or information pages. It must be unique, why?
1. If multiple sites has the same URL, it creates confusion between browsers and users. Opening specific pages may not work.
2. Multiple URL’ s helps distinguish link content, for example, it is a product or a category.
3. Unique URL results in more precise analysis about user behaviour and page performance.
‘SEO manager tool’ module helps to generate data fields. Instructions and explanations are available here.