In order to increase the organic traffic on an online store, you must work with SEO. That is an abbreviate for Search Engine Optimization or creating content or improving existing content with the goal of appearing in Google search results with specific keywords.
When you’ve thought of a category title, it will be followed by “Description” , where the text should not exceed 3 sentences, so, when choosing a specific category, products do not shift down.
The “Description (under products)” section (it can be seen in the SEO monitoring tool). For especially popular keywords the text should be approximately 300 words.
By the “SEO alias” it is recommended to indicate the main keyword without longitudes. When opening a category, this text will be seen after the domain title, for example, nomasveikals.lv/saldetavas.
“SEO H1” must contain the main keyword.
The information inserted in “Meta description” will be seen in Google search results. This will show up as a title, , so it is recommended to fit in 50-60 characters.
“Meta tag description” has to contain information about a category, that will also show up in Google search results. This section will be seen as a description under the title, that is why 140-160 characters are reccomended.
“Meta keywords” calls for the most popular keywords.